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Ashby vs Gusto

Ashby is all-in-one recruiting platform with ATS, CRM, scheduling, and analytics, while Gusto is payroll, benefits, and HR platform built for small businesses. The biggest difference up front: Ashby is free, while Gusto starts at $40/mo + $6/person. Ashby is built for fast-growing companies wanting an all-in-one recruiting platform, whereas Gusto targets small us businesses wanting easy payroll and benefits.

Ashby

Custom

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Gusto logo
Gusto

$40/mo + $6/person

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FeatureAshbyGusto
Free tier available
Open source
ATS
Analytics
Benefits
CRM
HR
Payroll
Scheduling
Time Tracking

Pricing: Ashby is completely free, which makes it the obvious pick if budget is the top concern. Gusto starts at $40/mo + $6/person. That cost buys you a more polished or feature-rich experience, so it comes down to whether the extras justify the spend.

Feature gaps: Ashby offers ATS, Analytics and CRM that Gusto lacks. Gusto brings Benefits, HR and Payroll that Ashby does not have.

Team fit: Ashby is geared toward mid-size teams teams, while Gusto is aimed at small teams teams. Pick the one that matches where your team is today and where it is headed — migrating tools later is always painful.

Where each tool shines: Ashby's biggest strengths are: includes ats as a core feature, purpose-built for hr & recruiting workflows. includes crm as a core feature, purpose-built for hr & recruiting workflows. Gusto's biggest strengths are: includes payroll as a core feature, purpose-built for hr & recruiting workflows. includes benefits as a core feature, purpose-built for hr & recruiting workflows.

Watch out for: With Ashby, users commonly note that no free tier, so you can't try it without committing to a paid plan. With Gusto, the main complaint is that starts at $40/mo + $6/person — on the expensive side, especially for small teams or solo users.

choose Ashby if

  • You need a tool built for fast-growing companies wanting an all-in-one recruiting platform
  • Budget is a hard constraint — Ashby is free, Gusto is not
  • You specifically need ATS and Analytics
  • You care about includes crm as a core feature, purpose-built for hr & recruiting workflows
  • Your team size fits the mid-size teams profile Ashby is designed for

choose Gusto if

  • You need a tool built for small us businesses wanting easy payroll and benefits
  • You specifically need Benefits and HR
  • You care about includes benefits as a core feature, purpose-built for hr & recruiting workflows
  • Your team size fits the small teams profile Gusto is designed for

frequently asked

What is the difference between Ashby and Gusto?

Ashby is all-in-one recruiting platform with ATS, CRM, scheduling, and analytics, while Gusto is payroll, benefits, and HR platform built for small businesses. The biggest difference up front: Ashby is free, while Gusto starts at $40/mo + $6/person. Ashby is built for fast-growing companies wanting an all-in-one recruiting platform, whereas Gusto targets small us businesses wanting easy payroll and benefits.

Should I use Ashby or Gusto?

Ashby is the free option; Gusto charges $40/mo + $6/person but may offer more polish. Here is how they compare.

When should I choose Ashby over Gusto?

Choose Ashby if You need a tool built for fast-growing companies wanting an all-in-one recruiting platform; Budget is a hard constraint — Ashby is free, Gusto is not; You specifically need ATS and Analytics; You care about includes crm as a core feature, purpose-built for hr & recruiting workflows; Your team size fits the mid-size teams profile Ashby is designed for.

When should I choose Gusto over Ashby?

Choose Gusto if You need a tool built for small us businesses wanting easy payroll and benefits; You specifically need Benefits and HR; You care about includes benefits as a core feature, purpose-built for hr & recruiting workflows; Your team size fits the small teams profile Gusto is designed for.

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