Brevo vs Loops
Brevo is all-in-one marketing platform for email, SMS, chat, and CRM at accessible pricing, while Loops is email platform built for SaaS with event-triggered emails and in-app messaging. Brevo is built for small businesses wanting email, sms, and chat in one, whereas Loops targets saas companies wanting email for product-led growth.
| Feature | Brevo | Loops |
|---|---|---|
| Free tier available | ✓ | ✓ |
| Open source | — | — |
| Analytics | — | ✓ |
| CRM | ✓ | — |
| Chat | ✓ | — |
| ✓ | — | |
| Event Triggers | — | ✓ |
| Loops | — | ✓ |
| SMS | ✓ | — |
| Segmentation | — | ✓ |
Pricing: Both tools offer free tiers, so you can test each before committing. Brevo's free plan: Free for 300 emails/day. Loops's free plan: Free for 1K contacts.
Feature gaps: Brevo offers CRM, Chat and Email that Loops lacks. Loops brings Analytics, Event Triggers and Loops that Brevo does not have.
Team fit: Both tools target small teams teams, so the decision hinges on features and workflow fit rather than scale.
Where each tool shines: Brevo's biggest strengths are: includes email as a core feature, purpose-built for email marketing workflows. includes sms as a core feature, purpose-built for email marketing workflows. Loops's biggest strengths are: includes event triggers as a core feature, purpose-built for email marketing workflows. includes loops as a core feature, purpose-built for email marketing workflows.
Watch out for: With Brevo, users commonly note that free plan exists but key features are locked behind the paid upgrade. With Loops, the main complaint is that free plan exists but key features are locked behind the paid upgrade.
choose Brevo if
- You need a tool built for small businesses wanting email, sms, and chat in one
- You specifically need CRM and Chat
- You care about includes sms as a core feature, purpose-built for email marketing workflows
- The free tier works for you: free for 300 emails/day
choose Loops if
- You need a tool built for saas companies wanting email for product-led growth
- You specifically need Analytics and Event Triggers
- You care about includes loops as a core feature, purpose-built for email marketing workflows
- The free tier works for you: free for 1k contacts
frequently asked
What is the difference between Brevo and Loops?
Brevo is all-in-one marketing platform for email, SMS, chat, and CRM at accessible pricing, while Loops is email platform built for SaaS with event-triggered emails and in-app messaging. Brevo is built for small businesses wanting email, sms, and chat in one, whereas Loops targets saas companies wanting email for product-led growth.
Should I use Brevo or Loops?
Brevo is built for small businesses wanting email, sms, and chat in one. Loops is built for saas companies wanting email for product-led growth. Pick the one that fits.
When should I choose Brevo over Loops?
Choose Brevo if You need a tool built for small businesses wanting email, sms, and chat in one; You specifically need CRM and Chat; You care about includes sms as a core feature, purpose-built for email marketing workflows; The free tier works for you: free for 300 emails/day.
When should I choose Loops over Brevo?
Choose Loops if You need a tool built for saas companies wanting email for product-led growth; You specifically need Analytics and Event Triggers; You care about includes loops as a core feature, purpose-built for email marketing workflows; The free tier works for you: free for 1k contacts.
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