ConvertKit vs Loops
ConvertKit is email marketing platform built for creators — newsletters, automations, and digital products, while Loops is email platform built for SaaS with event-triggered emails and in-app messaging. The biggest difference up front: Loops is free, while ConvertKit starts at $25/mo. ConvertKit is built for creators and solo businesses who want simple, powerful email, whereas Loops targets saas companies wanting email for product-led growth.
| Feature | ConvertKit | Loops |
|---|---|---|
| Free tier available | ✓ | ✓ |
| Open source | — | — |
| Analytics | — | ✓ |
| Automations | ✓ | — |
| Digital Products | ✓ | — |
| Event Triggers | — | ✓ |
| Landing Pages | ✓ | — |
| Loops | — | ✓ |
| Segmentation | — | ✓ |
| Sequences | ✓ | — |
| Tagging | ✓ | — |
Pricing: Loops is completely free (Free for 1K contacts), which makes it the obvious pick if budget is the top concern. ConvertKit starts at $25/mo, but Free for up to 1,000 subscribers. That cost buys you a more polished or feature-rich experience, so it comes down to whether the extras justify the spend.
Feature gaps: ConvertKit offers Automations, Digital Products and Landing Pages that Loops lacks. Loops brings Analytics, Event Triggers and Loops that ConvertKit does not have.
Team fit: ConvertKit is geared toward individual users and small setups, while Loops is aimed at small teams teams. Pick the one that matches where your team is today and where it is headed — migrating tools later is always painful.
Where each tool shines: ConvertKit's biggest strengths are: built specifically for creators and solopreneurs. excellent automation and sequence builder. Loops's biggest strengths are: includes event triggers as a core feature, purpose-built for email marketing workflows. includes loops as a core feature, purpose-built for email marketing workflows.
Watch out for: With ConvertKit, users commonly note that limited email template design options. With Loops, the main complaint is that free plan exists but key features are locked behind the paid upgrade.
choose ConvertKit if
- You need a tool built for creators and solo businesses who want simple, powerful email
- You specifically need Automations and Digital Products
- You care about excellent automation and sequence builder
- Your team size fits the individuals profile ConvertKit is designed for
- The free tier works for you: free for up to 1,000 subscribers
choose Loops if
- You need a tool built for saas companies wanting email for product-led growth
- Budget is a hard constraint — Loops is free, ConvertKit is not
- You specifically need Analytics and Event Triggers
- You care about includes loops as a core feature, purpose-built for email marketing workflows
- Your team size fits the small teams profile Loops is designed for
frequently asked
What is the difference between ConvertKit and Loops?
ConvertKit is email marketing platform built for creators — newsletters, automations, and digital products, while Loops is email platform built for SaaS with event-triggered emails and in-app messaging. The biggest difference up front: Loops is free, while ConvertKit starts at $25/mo. ConvertKit is built for creators and solo businesses who want simple, powerful email, whereas Loops targets saas companies wanting email for product-led growth.
Should I use ConvertKit or Loops?
Loops is the free option; ConvertKit charges $25/mo but may offer more polish. Here is how they compare.
When should I choose ConvertKit over Loops?
Choose ConvertKit if You need a tool built for creators and solo businesses who want simple, powerful email; You specifically need Automations and Digital Products; You care about excellent automation and sequence builder; Your team size fits the individuals profile ConvertKit is designed for; The free tier works for you: free for up to 1,000 subscribers.
When should I choose Loops over ConvertKit?
Choose Loops if You need a tool built for saas companies wanting email for product-led growth; Budget is a hard constraint — Loops is free, ConvertKit is not; You specifically need Analytics and Event Triggers; You care about includes loops as a core feature, purpose-built for email marketing workflows; Your team size fits the small teams profile Loops is designed for.
related comparisons
Mailchimp vs ConvertKit · ConvertKit vs Beehiiv · ConvertKit vs Substack · ConvertKit vs ActiveCampaign · ConvertKit vs Brevo · ConvertKit vs MailerLite · ConvertKit vs Buttondown · ConvertKit vs Resend