SEMrush vs SE Ranking
SEMrush is all-in-one digital marketing platform with SEO, advertising, content, and competitive research, while SE Ranking is All-in-one SEO platform with rank tracking, site audits, and competitor analysis at an affordable price. SE Ranking comes in cheaper, but price alone does not tell the full story. SEMrush is built for digital marketing teams wanting seo, ppc, and content tools, whereas SE Ranking targets small agencies and marketers who need ahrefs-level features at a lower price.
Free
| Feature | SEMrush | SE Ranking |
|---|---|---|
| Free tier available | ✓ | ✓ |
| Open source | — | — |
| Backlink analysis | — | ✓ |
| Competitor Analysis | ✓ | — |
| Competitor analysis | — | ✓ |
| Content Marketing | ✓ | — |
| Keyword Research | ✓ | — |
| Keyword research | — | ✓ |
| PPC | ✓ | — |
| Rank tracking | — | ✓ |
| Site audit | — | ✓ |
Pricing: Both tools offer free tiers, so you can test each before committing. SEMrush's free plan: Free with limited searches. SE Ranking's free plan: 14-day free trial. When you outgrow the free tier, SE Ranking is the cheaper option at $44/mo vs. $129.95/mo for SEMrush — roughly 195% less.
Feature gaps: SEMrush offers Competitor Analysis, Content Marketing and Keyword Research that SE Ranking lacks. SE Ranking brings Backlink analysis, Competitor analysis and Keyword research that SEMrush does not have.
Where each tool shines: SEMrush's biggest strengths are: includes keyword research as a core feature, purpose-built for seo workflows. includes competitor analysis as a core feature, purpose-built for seo workflows. SE Ranking's biggest strengths are: significantly cheaper than ahrefs and semrush. comprehensive feature set covering all seo workflows.
Watch out for: With SEMrush, users commonly note that free plan has meaningful restrictions: free with limited searches. With SE Ranking, the main complaint is that smaller keyword database than ahrefs or semrush.
choose SEMrush if
- You need a tool built for digital marketing teams wanting seo, ppc, and content tools
- You specifically need Competitor Analysis and Content Marketing
- You care about includes competitor analysis as a core feature, purpose-built for seo workflows
- The free tier works for you: free with limited searches
choose SE Ranking if
- You need a tool built for small agencies and marketers who need ahrefs-level features at a lower price
- You want to save on per-user costs — SE Ranking is $85.95/user/mo cheaper
- You specifically need Backlink analysis and Competitor analysis
- You care about comprehensive feature set covering all seo workflows
- The free tier works for you: 14-day free trial
frequently asked
What is the difference between SEMrush and SE Ranking?
SEMrush is all-in-one digital marketing platform with SEO, advertising, content, and competitive research, while SE Ranking is All-in-one SEO platform with rank tracking, site audits, and competitor analysis at an affordable price. SE Ranking comes in cheaper, but price alone does not tell the full story. SEMrush is built for digital marketing teams wanting seo, ppc, and content tools, whereas SE Ranking targets small agencies and marketers who need ahrefs-level features at a lower price.
Should I use SEMrush or SE Ranking?
SEMrush is built for digital marketing teams wanting seo, ppc, and content tools. SE Ranking is built for small agencies and marketers who need ahrefs-level features at a lower price. Pick the one that fits.
When should I choose SEMrush over SE Ranking?
Choose SEMrush if You need a tool built for digital marketing teams wanting seo, ppc, and content tools; You specifically need Competitor Analysis and Content Marketing; You care about includes competitor analysis as a core feature, purpose-built for seo workflows; The free tier works for you: free with limited searches.
When should I choose SE Ranking over SEMrush?
Choose SE Ranking if You need a tool built for small agencies and marketers who need ahrefs-level features at a lower price; You want to save on per-user costs — SE Ranking is $85.95/user/mo cheaper; You specifically need Backlink analysis and Competitor analysis; You care about comprehensive feature set covering all seo workflows; The free tier works for you: 14-day free trial.
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Ahrefs vs SEMrush · SEMrush vs Ubersuggest · SEMrush vs Moz · SEMrush vs Screaming Frog · SEMrush vs Surfer SEO · SEMrush vs Clearscope · SEMrush vs Mangools · Ahrefs vs SE Ranking