Moz
SEO · Free · since 2004
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Moz is a sEO platform with domain authority, keyword research, and link analysis. It handles domain authority, keyword explorer, link analysis, and serp analysis, and it's best suited for seo teams wanting trusted domain authority metrics. It has been around since 2004, giving it a 22-year head start in building out integrations and refining the product.
The free plan is free moz bar extension — enough for most people to evaluate whether it fits. Paid plans start at $99/mo, which unlocks the full feature set. It works well for mid-size teams that need more structure than a basic tool but less overhead than enterprise platforms.
pros
- Includes Domain Authority as a core feature, purpose-built for seo workflows
- Includes Keyword Explorer as a core feature, purpose-built for seo workflows
- Free Moz Bar extension — generous enough for most small teams to get real work done
- Established product with 22+ years on the market and a mature ecosystem
cons
- Free plan exists but key features are locked behind the paid upgrade
- Fewer built-in features means you may need additional tools to cover gaps
- Ecosystem of third-party integrations is smaller than the market leaders in seo
- Mobile experience lags behind the desktop version in features and polish
top Moz alternatives
Ahrefs All-in-one SEO toolset with site audit, keyword research, backlink analysis, and rank tracking. $99/mo 
SEMrush All-in-one digital marketing platform with SEO, advertising, content, and competitive research. Free 
Ubersuggest SEO tool for keyword ideas, content suggestions, and site audits at accessible pricing. Free 
Screaming Frog Website crawler for technical SEO audits — finds broken links, duplicate content, and more. Free 
Surfer SEO Content optimization tool that analyzes top-ranking pages and guides your writing. $89/mo 
Clearscope Content optimization platform that helps writers create comprehensive, well-ranking content. $170/mo Moz compared
Ahrefs vs Moz · SEMrush vs Moz · Ubersuggest vs Moz · Moz vs Screaming Frog · Moz vs Surfer SEO · Moz vs Clearscope · Moz vs SE Ranking · Moz vs Mangools
more seo tools
Ahrefs All-in-one SEO toolset with site audit, keyword research, backlink analysis, and rank tracking. $99/mo SEMrush All-in-one digital marketing platform with SEO, advertising, content, and competitive research. Free Ubersuggest SEO tool for keyword ideas, content suggestions, and site audits at accessible pricing. Free Screaming Frog Website crawler for technical SEO audits — finds broken links, duplicate content, and more. Free Surfer SEO Content optimization tool that analyzes top-ranking pages and guides your writing. $89/mo Clearscope Content optimization platform that helps writers create comprehensive, well-ranking content. $170/mo