Shopify
E-commerce · $29/mo · since 2006
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Shopify is a leading e-commerce platform for building online stores with themes, apps, and payments. It handles online store, themes, app store, and payments, and it's best suited for businesses wanting the most popular e-commerce platform. It has been around since 2006, giving it a 20-year head start in building out integrations and refining the product.
Paid plans start at $29/mo, which unlocks the full feature set.
pros
- Includes Online Store as a core feature, purpose-built for e-commerce workflows
- Includes Themes as a core feature, purpose-built for e-commerce workflows
- Pricing starts at $29/mo, which includes the full e-commerce feature set
- Established product with 20+ years on the market and a mature ecosystem
cons
- Starts at $29/mo — on the expensive side, especially for small teams or solo users
- Fewer built-in features means you may need additional tools to cover gaps
- Ecosystem of third-party integrations is smaller than the market leaders in e-commerce
- Per-user pricing at $29/mo makes it hard to justify for large teams
top Shopify alternatives
WooCommerce Open-source e-commerce plugin for WordPress with extensions and payment gateways. Free 
Medusa Open-source headless commerce platform built with Node.js for developer-first e-commerce. Free 
Saleor Open-source, GraphQL-first headless commerce platform for high-volume stores. Free 
BigCommerce E-commerce platform with headless commerce, multi-channel selling, and B2B features. $29/mo 
Gumroad Simplest platform for selling digital products, courses, and memberships. Free 
Lemonsqueezy All-in-one for digital sales, subscriptions, and licensing with built-in tax handling. Free Shopify compared
Shopify vs WooCommerce · Shopify vs Medusa · Shopify vs Saleor · Shopify vs BigCommerce · Shopify vs Gumroad · Shopify vs Lemonsqueezy · Shopify vs Squarespace Commerce
more e-commerce tools
WooCommerce Open-source e-commerce plugin for WordPress with extensions and payment gateways. Free Medusa Open-source headless commerce platform built with Node.js for developer-first e-commerce. Free Saleor Open-source, GraphQL-first headless commerce platform for high-volume stores. Free BigCommerce E-commerce platform with headless commerce, multi-channel selling, and B2B features. $29/mo Gumroad Simplest platform for selling digital products, courses, and memberships. Free Lemonsqueezy All-in-one for digital sales, subscriptions, and licensing with built-in tax handling. Free