Unbounce

Unbounce is a landing page platform built for conversion optimization. It offers a drag-and-drop builder, A/B testing, dynamic text replacement (match landing page headlines to ad copy automatically), and Smart Traffic — an AI that routes visitors to the page variant most likely to convert them.

Smart Traffic is Unbounce's key differentiator. Instead of traditional A/B testing where you pick a winner after weeks of data, Smart Traffic uses machine learning to automatically send each visitor to the best-performing variant based on their attributes. The platform also includes popups and sticky bars for lead capture.