Fathom vs Amplitude
Fathom is simple, privacy-focused website analytics. GDPR, CCPA, and PECR compliant, while Amplitude is digital analytics platform for understanding user behavior across the full product journey. The biggest difference up front: Amplitude is free, while Fathom starts at $14/mo. Fathom is built for businesses that want simple analytics without privacy headaches, whereas Amplitude targets growth teams needing advanced product analytics.
| Feature | Fathom | Amplitude |
|---|---|---|
| Free tier available | — | ✓ |
| Open source | — | — |
| Behavioral Analytics | — | ✓ |
| CDP | — | ✓ |
| Cohorts | — | ✓ |
| Cookieless | ✓ | — |
| EU Isolation | ✓ | — |
| Event Tracking | ✓ | — |
| Experiments | — | ✓ |
| Privacy First | ✓ | — |
| Uptime Monitoring | ✓ | — |
Pricing: Amplitude is completely free (Free up to 10M events/mo), which makes it the obvious pick if budget is the top concern. Fathom starts at $14/mo. That cost buys you a more polished or feature-rich experience, so it comes down to whether the extras justify the spend.
Feature gaps: Fathom offers Cookieless, EU Isolation and Event Tracking that Amplitude lacks. Amplitude brings Behavioral Analytics, CDP and Cohorts that Fathom does not have.
Team fit: Fathom is geared toward individual users and small setups, while Amplitude is aimed at mid-size teams teams. Pick the one that matches where your team is today and where it is headed — migrating tools later is always painful.
Where each tool shines: Fathom's biggest strengths are: privacy-compliant out of the box. simple, one-page dashboard. Amplitude's biggest strengths are: includes behavioral analytics as a core feature, purpose-built for analytics workflows. includes cohorts as a core feature, purpose-built for analytics workflows.
Watch out for: With Fathom, users commonly note that more expensive than plausible. With Amplitude, the main complaint is that free plan exists but key features are locked behind the paid upgrade.
choose Fathom if
- Your profile matches its sweet spot: businesses that want simple analytics without privacy headaches
- You specifically need Cookieless and EU Isolation
- You care about simple, one-page dashboard
- Your team size fits the individuals profile Fathom is designed for
choose Amplitude if
- You need a tool built for growth teams needing advanced product analytics
- Budget is a hard constraint — Amplitude is free, Fathom is not
- You specifically need Behavioral Analytics and CDP
- You care about includes cohorts as a core feature, purpose-built for analytics workflows
- Your team size fits the mid-size teams profile Amplitude is designed for
frequently asked
What is the difference between Fathom and Amplitude?
Fathom is simple, privacy-focused website analytics. GDPR, CCPA, and PECR compliant, while Amplitude is digital analytics platform for understanding user behavior across the full product journey. The biggest difference up front: Amplitude is free, while Fathom starts at $14/mo. Fathom is built for businesses that want simple analytics without privacy headaches, whereas Amplitude targets growth teams needing advanced product analytics.
Should I use Fathom or Amplitude?
Amplitude is the free option; Fathom charges $14/mo but may offer more polish. Here is how they compare.
When should I choose Fathom over Amplitude?
Choose Fathom if Your profile matches its sweet spot: businesses that want simple analytics without privacy headaches; You specifically need Cookieless and EU Isolation; You care about simple, one-page dashboard; Your team size fits the individuals profile Fathom is designed for.
When should I choose Amplitude over Fathom?
Choose Amplitude if You need a tool built for growth teams needing advanced product analytics; Budget is a hard constraint — Amplitude is free, Fathom is not; You specifically need Behavioral Analytics and CDP; You care about includes cohorts as a core feature, purpose-built for analytics workflows; Your team size fits the mid-size teams profile Amplitude is designed for.
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