Amplitude

Analytics · Free · since 2012

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Amplitude is a digital analytics platform for understanding user behavior across the full product journey. It handles behavioral analytics, cohorts, experiments, and cdp, and it's best suited for growth teams needing advanced product analytics. It has been around since 2012, giving it a 14-year head start in building out integrations and refining the product.

The free plan is free up to 10m events/mo — enough for most people to evaluate whether it fits. It works well for mid-size teams that need more structure than a basic tool but less overhead than enterprise platforms.

pros

Includes Behavioral Analytics as a core feature, purpose-built for analytics workflows
Includes Cohorts as a core feature, purpose-built for analytics workflows
Free up to 10M events/mo — generous enough for most small teams to get real work done
Established product with 14+ years on the market and a mature ecosystem

cons

Free plan exists but key features are locked behind the paid upgrade
Fewer built-in features means you may need additional tools to cover gaps
Data accuracy depends on tracking setup — misconfigured events give misleading results
Mobile experience lags behind the desktop version in features and polish

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