Plausible
Analytics · $9/mo · since 2019 · open source
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Plausible is a lightweight, privacy-friendly alternative to Google Analytics. It's under 1KB, doesn't use cookies, and is GDPR-compliant by default. Open source and self-hostable.
pros
- Privacy-first — no cookies, no consent banners needed
- Lightweight script under 1KB
- Beautiful, simple dashboard
- Open source, self-hostable
cons
- Much less feature-rich than Google Analytics
- No free tier (except self-hosted)
- Limited segmentation and funnel analysis
- No built-in A/B testing
top Plausible alternatives
Fathom Simple, privacy-focused website analytics. GDPR, CCPA, and PECR compliant. $14/mo 
Umami Open-source, privacy-focused web analytics you can self-host. Free 
Google Analytics Free web analytics platform for tracking website traffic, user behavior, and conversions. Free 
Matomo Open-source web analytics platform that gives you full control over your data. Free Plausible compared
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