Umami
Analytics · Free · since 2020 · open source
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Umami is a free, open-source web analytics tool that's easy to self-host. It provides essential metrics — pageviews, referrers, devices — without tracking personal data.
pros
- Free and open source
- Easy to self-host (Docker, Vercel, Railway)
- Clean, modern dashboard
- Privacy-focused, no cookies
cons
- Requires self-hosting for free use
- Fewer features than GA or even Plausible
- Limited integrations
- Cloud pricing not competitive with Plausible
top Umami alternatives
Plausible Privacy-friendly, lightweight web analytics. No cookies, GDPR-compliant out of the box. $9/mo 
Fathom Simple, privacy-focused website analytics. GDPR, CCPA, and PECR compliant. $14/mo 
Google Analytics Free web analytics platform for tracking website traffic, user behavior, and conversions. Free 
Matomo Open-source web analytics platform that gives you full control over your data. Free Umami compared
Google Analytics vs Umami · Plausible vs Umami · Fathom vs Umami · Umami vs PostHog · Umami vs Mixpanel · Umami vs Amplitude · Umami vs Hotjar · Umami vs Heap
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Google Analytics Free web analytics platform for tracking website traffic, user behavior, and conversions. Free Plausible Privacy-friendly, lightweight web analytics. No cookies, GDPR-compliant out of the box. $9/mo Fathom Simple, privacy-focused website analytics. GDPR, CCPA, and PECR compliant. $14/mo 
PostHog Open-source product analytics suite with session replay, feature flags, A/B testing, and surveys. Free 
Mixpanel Product analytics platform for tracking user interactions, funnels, retention, and A/B experiments. Free 
Amplitude Digital analytics platform for understanding user behavior across the full product journey. Free