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Umami vs Heap

Umami is open-source, privacy-focused web analytics you can self-host, while Heap is digital analytics platform that auto-captures every user interaction without manual event tracking. Umami is open source and can be self-hosted, giving you full control over your data. Umami is built for developers who want free, self-hosted, privacy-first analytics, whereas Heap targets teams wanting auto-captured analytics without tagging.

FeatureUmamiHeap
Free tier available
Open source
Auto-Capture
Cookieless
Custom Events
Funnels
Open Source
Real-Time Dashboard
Segments
Self-Hosted
Session Replay

Pricing: Both Umami and Heap are free. You can try both without spending a dollar.

Feature gaps: Umami offers Cookieless, Custom Events and Open Source that Heap lacks. Heap brings Auto-Capture, Funnels and Segments that Umami does not have.

Team fit: Umami is geared toward individual users and small setups, while Heap is aimed at mid-size teams teams. Pick the one that matches where your team is today and where it is headed — migrating tools later is always painful.

Open source: Umami is open source, meaning you can self-host, audit the code, and avoid vendor lock-in. Heap is proprietary — you are trusting the vendor with your data and uptime.

Where each tool shines: Umami's biggest strengths are: free and open source. easy to self-host (docker, vercel, railway). Heap's biggest strengths are: includes auto-capture as a core feature, purpose-built for analytics workflows. includes session replay as a core feature, purpose-built for analytics workflows.

Watch out for: With Umami, users commonly note that requires self-hosting for free use. With Heap, the main complaint is that free plan exists but key features are locked behind the paid upgrade.

choose Umami if

  • Your profile matches its sweet spot: developers who want free, self-hosted, privacy-first analytics
  • You need self-hosting, data sovereignty, or the ability to audit source code
  • You specifically need Cookieless and Custom Events
  • You care about easy to self-host (docker, vercel, railway)
  • Your team size fits the individuals profile Umami is designed for

choose Heap if

  • Your profile matches its sweet spot: teams wanting auto-captured analytics without tagging
  • You specifically need Auto-Capture and Funnels
  • You care about includes session replay as a core feature, purpose-built for analytics workflows
  • Your team size fits the mid-size teams profile Heap is designed for
  • The free tier works for you: free up to 10k sessions/mo

frequently asked

What is the difference between Umami and Heap?

Umami is open-source, privacy-focused web analytics you can self-host, while Heap is digital analytics platform that auto-captures every user interaction without manual event tracking. Umami is open source and can be self-hosted, giving you full control over your data. Umami is built for developers who want free, self-hosted, privacy-first analytics, whereas Heap targets teams wanting auto-captured analytics without tagging.

Should I use Umami or Heap?

Umami gives you open source and self-hosting; Heap is a managed service. Which trade-off works for you?

When should I choose Umami over Heap?

Choose Umami if Your profile matches its sweet spot: developers who want free, self-hosted, privacy-first analytics; You need self-hosting, data sovereignty, or the ability to audit source code; You specifically need Cookieless and Custom Events; You care about easy to self-host (docker, vercel, railway); Your team size fits the individuals profile Umami is designed for.

When should I choose Heap over Umami?

Choose Heap if Your profile matches its sweet spot: teams wanting auto-captured analytics without tagging; You specifically need Auto-Capture and Funnels; You care about includes session replay as a core feature, purpose-built for analytics workflows; Your team size fits the mid-size teams profile Heap is designed for; The free tier works for you: free up to 10k sessions/mo.

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