Heap

Analytics · Free · since 2013

Heap is a digital analytics platform that auto-captures every user interaction without manual event tracking. It handles auto-capture, session replay, funnels, and segments, and it's best suited for teams wanting auto-captured analytics without tagging. It has been around since 2013, giving it a 13-year head start in building out integrations and refining the product.

The free plan is free up to 10k sessions/mo — enough for most people to evaluate whether it fits. It works well for mid-size teams that need more structure than a basic tool but less overhead than enterprise platforms.

pros

Includes Auto-Capture as a core feature, purpose-built for analytics workflows
Includes Session Replay as a core feature, purpose-built for analytics workflows
Free up to 10K sessions/mo — generous enough for most small teams to get real work done
Established product with 13+ years on the market and a mature ecosystem

cons

Free plan exists but key features are locked behind the paid upgrade
Fewer built-in features means you may need additional tools to cover gaps
Data accuracy depends on tracking setup — misconfigured events give misleading results
Mobile experience lags behind the desktop version in features and polish

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