Hotjar

Analytics · Free · since 2014

Hotjar is a behavior analytics tool with heatmaps, session recordings, and user feedback surveys. It handles heatmaps, session recordings, surveys, and funnels, and it's best suited for teams wanting heatmaps and session recordings. It has been around since 2014, giving it a 12-year head start in building out integrations and refining the product.

The free plan is free for 35 sessions/day — enough for most people to evaluate whether it fits. It's designed for small teams, striking a balance between simplicity and collaboration features.

pros

Includes Heatmaps as a core feature, purpose-built for analytics workflows
Includes Session Recordings as a core feature, purpose-built for analytics workflows
Free for 35 sessions/day — generous enough for most small teams to get real work done
Established product with 12+ years on the market and a mature ecosystem

cons

Free plan exists but key features are locked behind the paid upgrade
Fewer built-in features means you may need additional tools to cover gaps
Data accuracy depends on tracking setup — misconfigured events give misleading results
Limited team/admin features if your organization eventually scales up

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