Hootsuite vs Metricool
Hootsuite is social media management platform for scheduling, monitoring, and analytics across networks, while Metricool is all-in-one social media management with analytics, scheduling, and competitor analysis. The biggest difference up front: Metricool is free, while Hootsuite starts at $99/mo. Hootsuite is built for teams managing multiple social media accounts at scale, whereas Metricool targets marketers wanting social analytics and scheduling in one.
| Feature | Hootsuite | Metricool |
|---|---|---|
| Free tier available | — | ✓ |
| Open source | — | — |
| Ad Manager | — | ✓ |
| Analytics | ✓ | ✓ |
| Competitor Analysis | — | ✓ |
| Scheduling | ✓ | ✓ |
| Social Listening | ✓ | — |
| Team Collab | ✓ | — |
Pricing: Metricool is completely free (Free for 1 brand), which makes it the obvious pick if budget is the top concern. Hootsuite starts at $99/mo. That cost buys you a more polished or feature-rich experience, so it comes down to whether the extras justify the spend.
Feature gaps: Hootsuite offers Social Listening and Team Collab that Metricool lacks. Metricool brings Ad Manager and Competitor Analysis that Hootsuite does not have. Both share Analytics and Scheduling.
Team fit: Hootsuite is geared toward mid-size teams teams, while Metricool is aimed at small teams teams. Pick the one that matches where your team is today and where it is headed — migrating tools later is always painful.
Where each tool shines: Hootsuite's biggest strengths are: includes scheduling as a core feature, purpose-built for social media management workflows. includes social listening as a core feature, purpose-built for social media management workflows. Metricool's biggest strengths are: built-in analytics show open rates, click rates, and conversion data in real time. includes scheduling as a core feature, purpose-built for social media management workflows.
Watch out for: With Hootsuite, users commonly note that starts at $99/mo — on the expensive side, especially for small teams or solo users. With Metricool, the main complaint is that free plan exists but key features are locked behind the paid upgrade.
choose Hootsuite if
- Your profile matches its sweet spot: teams managing multiple social media accounts at scale
- You specifically need Social Listening and Team Collab
- You care about includes social listening as a core feature, purpose-built for social media management workflows
- Your team size fits the mid-size teams profile Hootsuite is designed for
choose Metricool if
- You need a tool built for marketers wanting social analytics and scheduling in one
- Budget is a hard constraint — Metricool is free, Hootsuite is not
- You specifically need Ad Manager and Competitor Analysis
- You care about includes scheduling as a core feature, purpose-built for social media management workflows
- Your team size fits the small teams profile Metricool is designed for
frequently asked
What is the difference between Hootsuite and Metricool?
Hootsuite is social media management platform for scheduling, monitoring, and analytics across networks, while Metricool is all-in-one social media management with analytics, scheduling, and competitor analysis. The biggest difference up front: Metricool is free, while Hootsuite starts at $99/mo. Hootsuite is built for teams managing multiple social media accounts at scale, whereas Metricool targets marketers wanting social analytics and scheduling in one.
Should I use Hootsuite or Metricool?
Metricool is the free option; Hootsuite charges $99/mo but may offer more polish. Here is how they compare.
When should I choose Hootsuite over Metricool?
Choose Hootsuite if Your profile matches its sweet spot: teams managing multiple social media accounts at scale; You specifically need Social Listening and Team Collab; You care about includes social listening as a core feature, purpose-built for social media management workflows; Your team size fits the mid-size teams profile Hootsuite is designed for.
When should I choose Metricool over Hootsuite?
Choose Metricool if You need a tool built for marketers wanting social analytics and scheduling in one; Budget is a hard constraint — Metricool is free, Hootsuite is not; You specifically need Ad Manager and Competitor Analysis; You care about includes scheduling as a core feature, purpose-built for social media management workflows; Your team size fits the small teams profile Metricool is designed for.
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