Metricool
Social Media Management · Free · since 2017
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Metricool is a all-in-one social media management with analytics, scheduling, and competitor analysis. It handles analytics, scheduling, competitor analysis, and ad manager, and it's best suited for marketers wanting social analytics and scheduling in one. It has been around since 2017, giving it a 9-year head start in building out integrations and refining the product.
The free plan is free for 1 brand — enough for most people to evaluate whether it fits. It's designed for small teams, striking a balance between simplicity and collaboration features.
pros
- Built-in analytics show open rates, click rates, and conversion data in real time
- Includes Scheduling as a core feature, purpose-built for social media management workflows
- Free for 1 brand — generous enough for most small teams to get real work done
- Includes competitor analysis alongside the core feature set — fewer separate tools needed
cons
- Free plan exists but key features are locked behind the paid upgrade
- Fewer built-in features means you may need additional tools to cover gaps
- Ecosystem of third-party integrations is smaller than the market leaders in social media management
- Limited team/admin features if your organization eventually scales up
top Metricool alternatives
Buffer Social media scheduling and analytics tool for planning and publishing content. Free 
Hootsuite Social media management platform for scheduling, monitoring, and analytics across networks. $99/mo 
Later Social media scheduling focused on visual content with link-in-bio and analytics. Free 
Typefully Writing and scheduling tool for Twitter/X and LinkedIn with analytics and AI. Free 
Publer Social media scheduling platform with AI, analytics, and team collaboration. Free 
Sprout Social Enterprise social media platform with publishing, engagement, analytics, and social listening. $249/mo Metricool compared
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