Sprout Social vs Metricool
Sprout Social is enterprise social media platform with publishing, engagement, analytics, and social listening, while Metricool is all-in-one social media management with analytics, scheduling, and competitor analysis. The biggest difference up front: Metricool is free, while Sprout Social starts at $249/mo. Sprout Social is built for enterprise teams needing social media management and intelligence, whereas Metricool targets marketers wanting social analytics and scheduling in one.
| Feature | Sprout Social | Metricool |
|---|---|---|
| Free tier available | — | ✓ |
| Open source | — | — |
| Ad Manager | — | ✓ |
| Advocacy | ✓ | — |
| Analytics | ✓ | ✓ |
| Competitor Analysis | — | ✓ |
| Listening | ✓ | — |
| Publishing | ✓ | — |
| Scheduling | — | ✓ |
Pricing: Metricool is completely free (Free for 1 brand), which makes it the obvious pick if budget is the top concern. Sprout Social starts at $249/mo. That cost buys you a more polished or feature-rich experience, so it comes down to whether the extras justify the spend.
Feature gaps: Sprout Social offers Advocacy, Listening and Publishing that Metricool lacks. Metricool brings Ad Manager, Competitor Analysis and Scheduling that Sprout Social does not have. Both share Analytics.
Team fit: Sprout Social is geared toward enterprise teams, while Metricool is aimed at small teams teams. Pick the one that matches where your team is today and where it is headed — migrating tools later is always painful.
Where each tool shines: Sprout Social's biggest strengths are: includes publishing as a core feature, purpose-built for social media management workflows. includes listening as a core feature, purpose-built for social media management workflows. Metricool's biggest strengths are: built-in analytics show open rates, click rates, and conversion data in real time. includes scheduling as a core feature, purpose-built for social media management workflows.
Watch out for: With Sprout Social, users commonly note that starts at $249/mo — on the expensive side, especially for small teams or solo users. With Metricool, the main complaint is that free plan exists but key features are locked behind the paid upgrade.
choose Sprout Social if
- You need a tool built for enterprise teams needing social media management and intelligence
- You specifically need Advocacy and Listening
- You care about includes listening as a core feature, purpose-built for social media management workflows
- Your team size fits the enterprise profile Sprout Social is designed for
choose Metricool if
- You need a tool built for marketers wanting social analytics and scheduling in one
- Budget is a hard constraint — Metricool is free, Sprout Social is not
- You specifically need Ad Manager and Competitor Analysis
- You care about includes scheduling as a core feature, purpose-built for social media management workflows
- Your team size fits the small teams profile Metricool is designed for
frequently asked
What is the difference between Sprout Social and Metricool?
Sprout Social is enterprise social media platform with publishing, engagement, analytics, and social listening, while Metricool is all-in-one social media management with analytics, scheduling, and competitor analysis. The biggest difference up front: Metricool is free, while Sprout Social starts at $249/mo. Sprout Social is built for enterprise teams needing social media management and intelligence, whereas Metricool targets marketers wanting social analytics and scheduling in one.
Should I use Sprout Social or Metricool?
Metricool is the free option; Sprout Social charges $249/mo but may offer more polish. Here is how they compare.
When should I choose Sprout Social over Metricool?
Choose Sprout Social if You need a tool built for enterprise teams needing social media management and intelligence; You specifically need Advocacy and Listening; You care about includes listening as a core feature, purpose-built for social media management workflows; Your team size fits the enterprise profile Sprout Social is designed for.
When should I choose Metricool over Sprout Social?
Choose Metricool if You need a tool built for marketers wanting social analytics and scheduling in one; Budget is a hard constraint — Metricool is free, Sprout Social is not; You specifically need Ad Manager and Competitor Analysis; You care about includes scheduling as a core feature, purpose-built for social media management workflows; Your team size fits the small teams profile Metricool is designed for.
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