Sprout Social vs Loomly
Sprout Social is enterprise social media platform with publishing, engagement, analytics, and social listening, while Loomly is social media calendar and management tool designed for marketing teams and agencies. Loomly comes in cheaper, but price alone does not tell the full story. Sprout Social is built for enterprise teams needing social media management and intelligence, whereas Loomly targets marketing teams and agencies who want organized content calendars with approval workflows.
| Feature | Sprout Social | Loomly |
|---|---|---|
| Free tier available | — | ✓ |
| Open source | — | — |
| Advocacy | ✓ | — |
| Analytics | ✓ | ✓ |
| Approval workflows | — | ✓ |
| Content calendar | — | ✓ |
| Listening | ✓ | — |
| Post ideas | — | ✓ |
| Publishing | ✓ | — |
| Social scheduling | — | ✓ |
Pricing: Sprout Social starts at $249/mo. Loomly starts at $32/mo. Loomly is the more affordable option.
Feature gaps: Sprout Social offers Advocacy, Listening and Publishing that Loomly lacks. Loomly brings Approval workflows, Content calendar and Post ideas that Sprout Social does not have. Both share Analytics.
Where each tool shines: Sprout Social's biggest strengths are: includes publishing as a core feature, purpose-built for social media management workflows. includes listening as a core feature, purpose-built for social media management workflows. Loomly's biggest strengths are: post ideas and inspiration to combat content block. clean approval workflow for team content review.
Watch out for: With Sprout Social, users commonly note that starts at $249/mo — on the expensive side, especially for small teams or solo users. With Loomly, the main complaint is that analytics less detailed than sprout social.
choose Sprout Social if
- You need a tool built for enterprise teams needing social media management and intelligence
- You specifically need Advocacy and Listening
- You care about includes listening as a core feature, purpose-built for social media management workflows
choose Loomly if
- You need a tool built for marketing teams and agencies who want organized content calendars with approval workflows
- You want to save on per-user costs — Loomly is $217.00/user/mo cheaper
- You specifically need Approval workflows and Content calendar
- You care about clean approval workflow for team content review
- The free tier works for you: 15-day free trial
frequently asked
What is the difference between Sprout Social and Loomly?
Sprout Social is enterprise social media platform with publishing, engagement, analytics, and social listening, while Loomly is social media calendar and management tool designed for marketing teams and agencies. Loomly comes in cheaper, but price alone does not tell the full story. Sprout Social is built for enterprise teams needing social media management and intelligence, whereas Loomly targets marketing teams and agencies who want organized content calendars with approval workflows.
Should I use Sprout Social or Loomly?
Sprout Social is built for enterprise teams needing social media management and intelligence. Loomly is built for marketing teams and agencies who want organized content calendars with approval workflows. Pick the one that fits.
When should I choose Sprout Social over Loomly?
Choose Sprout Social if You need a tool built for enterprise teams needing social media management and intelligence; You specifically need Advocacy and Listening; You care about includes listening as a core feature, purpose-built for social media management workflows.
When should I choose Loomly over Sprout Social?
Choose Loomly if You need a tool built for marketing teams and agencies who want organized content calendars with approval workflows; You want to save on per-user costs — Loomly is $217.00/user/mo cheaper; You specifically need Approval workflows and Content calendar; You care about clean approval workflow for team content review; The free tier works for you: 15-day free trial.
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