Mailchimp vs Loops
Mailchimp is email marketing platform with campaigns, automation, landing pages, and audience management, while Loops is email platform built for SaaS with event-triggered emails and in-app messaging. The biggest difference up front: Loops is free, while Mailchimp starts at $13/mo. Mailchimp is built for small businesses getting started with email marketing, whereas Loops targets saas companies wanting email for product-led growth.
| Feature | Mailchimp | Loops |
|---|---|---|
| Free tier available | ✓ | ✓ |
| Open source | — | — |
| Analytics | — | ✓ |
| Automations | ✓ | — |
| Campaigns | ✓ | — |
| Event Triggers | — | ✓ |
| Landing Pages | ✓ | — |
| Loops | — | ✓ |
| Segmentation | ✓ | ✓ |
| Templates | ✓ | — |
Pricing: Loops is completely free (Free for 1K contacts), which makes it the obvious pick if budget is the top concern. Mailchimp starts at $13/mo, but Free for up to 500 contacts. That cost buys you a more polished or feature-rich experience, so it comes down to whether the extras justify the spend.
Feature gaps: Mailchimp offers Automations, Campaigns and Landing Pages that Loops lacks. Loops brings Analytics, Event Triggers and Loops that Mailchimp does not have. Both share Segmentation.
Team fit: Mailchimp is geared toward any size teams, while Loops is aimed at small teams teams. Pick the one that matches where your team is today and where it is headed — migrating tools later is always painful.
Where each tool shines: Mailchimp's biggest strengths are: easy to use for beginners. good template library and drag-and-drop editor. Loops's biggest strengths are: includes event triggers as a core feature, purpose-built for email marketing workflows. includes loops as a core feature, purpose-built for email marketing workflows.
Watch out for: With Mailchimp, users commonly note that pricing has increased significantly. With Loops, the main complaint is that free plan exists but key features are locked behind the paid upgrade.
choose Mailchimp if
- You need a tool built for small businesses getting started with email marketing
- You specifically need Automations and Campaigns
- You care about good template library and drag-and-drop editor
- Your team size fits the any size profile Mailchimp is designed for
- The free tier works for you: free for up to 500 contacts
choose Loops if
- You need a tool built for saas companies wanting email for product-led growth
- Budget is a hard constraint — Loops is free, Mailchimp is not
- You specifically need Analytics and Event Triggers
- You care about includes loops as a core feature, purpose-built for email marketing workflows
- Your team size fits the small teams profile Loops is designed for
frequently asked
What is the difference between Mailchimp and Loops?
Mailchimp is email marketing platform with campaigns, automation, landing pages, and audience management, while Loops is email platform built for SaaS with event-triggered emails and in-app messaging. The biggest difference up front: Loops is free, while Mailchimp starts at $13/mo. Mailchimp is built for small businesses getting started with email marketing, whereas Loops targets saas companies wanting email for product-led growth.
Should I use Mailchimp or Loops?
Loops is the free option; Mailchimp charges $13/mo but may offer more polish. Here is how they compare.
When should I choose Mailchimp over Loops?
Choose Mailchimp if You need a tool built for small businesses getting started with email marketing; You specifically need Automations and Campaigns; You care about good template library and drag-and-drop editor; Your team size fits the any size profile Mailchimp is designed for; The free tier works for you: free for up to 500 contacts.
When should I choose Loops over Mailchimp?
Choose Loops if You need a tool built for saas companies wanting email for product-led growth; Budget is a hard constraint — Loops is free, Mailchimp is not; You specifically need Analytics and Event Triggers; You care about includes loops as a core feature, purpose-built for email marketing workflows; Your team size fits the small teams profile Loops is designed for.
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