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Mailchimp

Email Marketing · Free · since 2001

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Mailchimp is one of the most recognized email marketing platforms. It offers campaign builders, automation, landing pages, and audience segmentation. Acquired by Intuit in 2021.

pros

  • Easy to use for beginners
  • Good template library and drag-and-drop editor
  • Built-in landing pages and basic CRM
  • Brand recognition — customers trust Mailchimp emails

cons

  • Pricing has increased significantly
  • Free tier now limited to 500 contacts
  • Automation is basic compared to dedicated tools
  • Charges for unsubscribed contacts on some plans

top Mailchimp alternatives

ConvertKit Email marketing platform built for creators — newsletters, automations, and digital products. Free Resend Developer-first email API with React email templates and simple SDK. Free Buttondown Simple, elegant newsletter tool with markdown support, automation, and paid subscriptions. Free Beehiiv Newsletter platform built for growth — with built-in referral programs, monetization, and analytics. Free Brevo All-in-one marketing platform for email, SMS, chat, and CRM at accessible pricing. Free

All Mailchimp alternatives →

Mailchimp compared

Mailchimp vs ConvertKit · Mailchimp vs Beehiiv · Mailchimp vs Substack · Mailchimp vs ActiveCampaign · Mailchimp vs Brevo · Mailchimp vs MailerLite · Mailchimp vs Buttondown · Mailchimp vs Resend

more email marketing tools

ConvertKit Email marketing platform built for creators — newsletters, automations, and digital products. Free Beehiiv Newsletter platform built for growth — with built-in referral programs, monetization, and analytics. Free Substack Newsletter and publishing platform with built-in paid subscriptions. Free ActiveCampaign Email marketing and CRM platform with sophisticated automation workflows and machine learning. $29/mo Brevo All-in-one marketing platform for email, SMS, chat, and CRM at accessible pricing. Free MailerLite Email marketing platform with landing pages, automations, and a generous free tier. Free