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Resend

Email Marketing · Free · since 2023

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Resend is a developer-first email API with React email templates and simple SDK. It handles react email, api-first, webhooks, and analytics, and it's best suited for developers wanting a modern email api. Launched in 2023, it's a relatively recent entrant that's been gaining traction.

The free plan is free for 3k emails/mo — enough for most people to evaluate whether it fits. It's designed for small teams, striking a balance between simplicity and collaboration features.

pros

  • Includes React Email as a core feature, purpose-built for email marketing workflows
  • Includes API-First as a core feature, purpose-built for email marketing workflows
  • Free for 3K emails/mo — generous enough for most small teams to get real work done
  • Includes webhooks alongside the core feature set — fewer separate tools needed

cons

  • Free plan exists but key features are locked behind the paid upgrade
  • Developer-oriented tooling may not suit non-technical team members
  • Deliverability depends on your sender reputation, which takes time to build
  • Limited team/admin features if your organization eventually scales up

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