MailerLite
Email Marketing · Free · since 2010
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MailerLite is a email marketing platform with landing pages, automations, and a generous free tier. It handles email campaigns, landing pages, automations, and surveys, and it's best suited for small businesses and creators wanting simple email. It has been around since 2010, giving it a 16-year head start in building out integrations and refining the product.
The free plan is free for 1000 subscribers — enough for most people to evaluate whether it fits. It's aimed at individual users, so it's fast to set up but may lack team-management features if you scale.
pros
- Includes Email Campaigns as a core feature, purpose-built for email marketing workflows
- Includes Landing Pages as a core feature, purpose-built for email marketing workflows
- Free for 1000 subscribers — generous enough for most small teams to get real work done
- Established product with 16+ years on the market and a mature ecosystem
cons
- Free plan exists but key features are locked behind the paid upgrade
- Fewer built-in features means you may need additional tools to cover gaps
- Deliverability depends on your sender reputation, which takes time to build
- Limited team/admin features if your organization eventually scales up
top MailerLite alternatives
ActiveCampaign Email marketing and CRM platform with sophisticated automation workflows and machine learning. $29/mo 
Brevo All-in-one marketing platform for email, SMS, chat, and CRM at accessible pricing. Free 
Buttondown Simple, elegant newsletter tool with markdown support, automation, and paid subscriptions. Free MailerLite compared
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