Wix vs Divi
Wix is drag-and-drop website builder with 800+ templates, app market, and built-in SEO tools, while Divi is visual page builder for WordPress with drag-and-drop design and 2000+ layouts. The biggest difference up front: Wix is free, while Divi starts at $89/yr. Wix is built for small businesses wanting drag-and-drop simplicity, whereas Divi targets wordpress users wanting a powerful visual builder.
| Feature | Wix | Divi |
|---|---|---|
| Free tier available | ✓ | — |
| Open source | — | — |
| 2000+ Layouts | — | ✓ |
| A/B Testing | — | ✓ |
| AI Builder | ✓ | — |
| App Market | ✓ | — |
| Drag & Drop | ✓ | — |
| E-commerce | ✓ | — |
| Theme Builder | — | ✓ |
| Visual Builder | — | ✓ |
Pricing: Wix is completely free (Free with Wix branding), which makes it the obvious pick if budget is the top concern. Divi starts at $89/yr. That cost buys you a more polished or feature-rich experience, so it comes down to whether the extras justify the spend.
Feature gaps: Wix offers AI Builder, App Market and Drag & Drop that Divi lacks. Divi brings 2000+ Layouts, A/B Testing and Theme Builder that Wix does not have.
Team fit: Both tools target individuals teams, so the decision hinges on features and workflow fit rather than scale.
Where each tool shines: Wix's biggest strengths are: includes drag & drop as a core feature, purpose-built for website builder workflows. includes app market as a core feature, purpose-built for website builder workflows. Divi's biggest strengths are: includes visual builder as a core feature, purpose-built for website builder workflows. includes 2000+ layouts as a core feature, purpose-built for website builder workflows.
Watch out for: With Wix, users commonly note that free plan exists but key features are locked behind the paid upgrade. With Divi, the main complaint is that starts at $89/yr — on the expensive side, especially for small teams or solo users.
choose Wix if
- You need a tool built for small businesses wanting drag-and-drop simplicity
- Budget is a hard constraint — Wix is free, Divi is not
- You specifically need AI Builder and App Market
- You care about includes app market as a core feature, purpose-built for website builder workflows
- The free tier works for you: free with wix branding
choose Divi if
- You need a tool built for wordpress users wanting a powerful visual builder
- You specifically need 2000+ Layouts and A/B Testing
- You care about includes 2000+ layouts as a core feature, purpose-built for website builder workflows
frequently asked
What is the difference between Wix and Divi?
Wix is drag-and-drop website builder with 800+ templates, app market, and built-in SEO tools, while Divi is visual page builder for WordPress with drag-and-drop design and 2000+ layouts. The biggest difference up front: Wix is free, while Divi starts at $89/yr. Wix is built for small businesses wanting drag-and-drop simplicity, whereas Divi targets wordpress users wanting a powerful visual builder.
Should I use Wix or Divi?
Wix is the free option; Divi charges $89/yr but may offer more polish. Here is how they compare.
When should I choose Wix over Divi?
Choose Wix if You need a tool built for small businesses wanting drag-and-drop simplicity; Budget is a hard constraint — Wix is free, Divi is not; You specifically need AI Builder and App Market; You care about includes app market as a core feature, purpose-built for website builder workflows; The free tier works for you: free with wix branding.
When should I choose Divi over Wix?
Choose Divi if You need a tool built for wordpress users wanting a powerful visual builder; You specifically need 2000+ Layouts and A/B Testing; You care about includes 2000+ layouts as a core feature, purpose-built for website builder workflows.
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