Apple Notes is a built-in note-taking app for Apple devices with iCloud sync, folders, and basic formatting. It handles icloud sync, folders, scan documents, and quick notes, and it's best suited for apple users who want simple, synced notes. It has been around since 2012, giving it a 14-year head start in building out integrations and refining the product.

The core product is entirely free. It's aimed at individual users, so it's fast to set up but may lack team-management features if you scale.