Instantly
· $30/mo · since 2021
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Instantly is a cold email platform built for volume. Connect unlimited email accounts, warm them up automatically, and send thousands of personalized cold emails per day with automated follow-up sequences. The platform rotates sending across your accounts to maximize deliverability.
The built-in B2B lead database (on higher plans) lets you find prospects without a separate tool. Instantly also offers email verification, A/B testing, and a unified inbox to manage replies across all your sending accounts. It's become the go-to tool for cold email agencies and SDR teams focused on outbound.
pros
- Unlimited email accounts with automatic warmup included
- Smart sending rotation across accounts for better deliverability
- Built-in B2B lead database on Growth plan
- Affordable at $30/mo compared to enterprise outreach tools
cons
- Cold email only — no phone dialer or LinkedIn integration
- Lead database quality is below Apollo.io or ZoomInfo
- Can be complex to set up DNS records for multiple domains
- Aggressive sending can still hurt deliverability if misconfigured
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