ZoomInfo
· $15,000/yr · since 2000
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ZoomInfo is the largest B2B contact and company database, with data on over 100 million business professionals. Sales teams use it to find decision-makers, get direct phone numbers and emails, and identify companies showing buying intent for their product category.
Beyond the database, ZoomInfo offers intent data (which companies are researching topics related to your product), org charts, technographic data (what software a company uses), and integrations with every major CRM. It's the industry standard for enterprise sales teams, but the price tag puts it out of reach for most small businesses.
pros
- Largest B2B contact database with 100M+ profiles
- Intent data shows which companies are actively researching your category
- Direct dial phone numbers and verified emails
- Deep CRM integrations with Salesforce, HubSpot, and others
cons
- Starts at $15K/year — one of the most expensive sales tools
- Annual contracts with aggressive auto-renewal terms
- Data accuracy varies by region — strongest in North America
- Steep learning curve to get full value from all features
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