Salesforce
CRM · $25/user/mo · since 1999
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Salesforce is the dominant enterprise CRM, powering sales teams at companies of all sizes. It's incredibly powerful and customizable but complex to implement and expensive to maintain.
pros
- Most customizable CRM on the market
- Massive app marketplace (AppExchange)
- Handles complex enterprise sales processes
- Industry-leading AI features (Einstein)
cons
- Expensive — costs spiral with add-ons
- Requires dedicated admin or consultant
- Steep learning curve
- Interface feels dated compared to modern tools
top Salesforce alternatives
HubSpot CRM Free CRM with marketing, sales, and service tools built in. Free 
Pipedrive Sales-focused CRM with visual pipeline management and simple automation. $14/user/mo 
Attio Modern, flexible CRM that adapts to your workflow with powerful data modeling. Free 
Folk Lightweight CRM for relationship management with a spreadsheet-like interface. Free Salesforce compared
HubSpot CRM vs Salesforce · Salesforce vs Pipedrive · Salesforce vs Attio · Salesforce vs Folk · Salesforce vs Zoho CRM · Salesforce vs Close · Salesforce vs Copper · Salesforce vs Twenty
more crm tools
HubSpot CRM Free CRM with marketing, sales, and service tools built in. Free Pipedrive Sales-focused CRM with visual pipeline management and simple automation. $14/user/mo Attio Modern, flexible CRM that adapts to your workflow with powerful data modeling. Free Folk Lightweight CRM for relationship management with a spreadsheet-like interface. Free 
Zoho CRM Full-featured CRM with sales automation, analytics, and AI assistant at competitive pricing. Free 
Close CRM built for inside sales with built-in calling, email sequences, and pipeline management. $49/user/mo