Salesforce vs Copper
Salesforce is Enterprise CRM platform with extensive customization, automation, and app ecosystem, while Copper is CRM built for Google Workspace with automatic contact and activity capture from Gmail. Copper comes in cheaper, but price alone does not tell the full story. Salesforce is built for enterprises that need a highly customizable crm with complex workflows, whereas Copper targets google workspace users wanting a crm that lives in gmail.
| Feature | Salesforce | Copper |
|---|---|---|
| Free tier available | — | — |
| Open source | — | — |
| AI Einstein | ✓ | — |
| AppExchange | ✓ | — |
| Auto-Capture | — | ✓ |
| Automations | ✓ | — |
| Custom Objects | ✓ | — |
| Gmail Integration | — | ✓ |
| Pipeline | — | ✓ |
| Reporting | ✓ | ✓ |
Pricing: Salesforce starts at $25/user/mo. Copper starts at $23/user/mo. Copper is the more affordable option.
Feature gaps: Salesforce offers AI Einstein, AppExchange and Automations that Copper lacks. Copper brings Auto-Capture, Gmail Integration and Pipeline that Salesforce does not have. Both share Reporting.
Team fit: Salesforce is geared toward enterprise teams, while Copper is aimed at small teams teams. Pick the one that matches where your team is today and where it is headed — migrating tools later is always painful.
Where each tool shines: Salesforce's biggest strengths are: most customizable crm on the market. massive app marketplace (appexchange). Copper's biggest strengths are: includes gmail integration as a core feature, purpose-built for crm workflows. includes auto-capture as a core feature, purpose-built for crm workflows.
Watch out for: With Salesforce, users commonly note that expensive — costs spiral with add-ons. With Copper, the main complaint is that starts at $23/user/mo — on the expensive side, especially for small teams or solo users.
choose Salesforce if
- You need a tool built for enterprises that need a highly customizable crm with complex workflows
- You specifically need AI Einstein and AppExchange
- You care about massive app marketplace (appexchange)
- Your team size fits the enterprise profile Salesforce is designed for
choose Copper if
- You need a tool built for google workspace users wanting a crm that lives in gmail
- You want to save on per-user costs — Copper is $2.00/user/mo cheaper
- You specifically need Auto-Capture and Gmail Integration
- You care about includes auto-capture as a core feature, purpose-built for crm workflows
- Your team size fits the small teams profile Copper is designed for
frequently asked
What is the difference between Salesforce and Copper?
Salesforce is Enterprise CRM platform with extensive customization, automation, and app ecosystem, while Copper is CRM built for Google Workspace with automatic contact and activity capture from Gmail. Copper comes in cheaper, but price alone does not tell the full story. Salesforce is built for enterprises that need a highly customizable crm with complex workflows, whereas Copper targets google workspace users wanting a crm that lives in gmail.
Should I use Salesforce or Copper?
Salesforce is built for enterprises that need a highly customizable crm with complex workflows. Copper is built for google workspace users wanting a crm that lives in gmail. Pick the one that fits.
When should I choose Salesforce over Copper?
Choose Salesforce if You need a tool built for enterprises that need a highly customizable crm with complex workflows; You specifically need AI Einstein and AppExchange; You care about massive app marketplace (appexchange); Your team size fits the enterprise profile Salesforce is designed for.
When should I choose Copper over Salesforce?
Choose Copper if You need a tool built for google workspace users wanting a crm that lives in gmail; You want to save on per-user costs — Copper is $2.00/user/mo cheaper; You specifically need Auto-Capture and Gmail Integration; You care about includes auto-capture as a core feature, purpose-built for crm workflows; Your team size fits the small teams profile Copper is designed for.
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