Copper

CRM · $23/user/mo · since 2013

Copper is a cRM built for Google Workspace with automatic contact and activity capture from Gmail. It handles gmail integration, auto-capture, pipeline, and reporting, and it's best suited for google workspace users wanting a crm that lives in gmail. It has been around since 2013, giving it a 13-year head start in building out integrations and refining the product.

Paid plans start at $23/user/mo, which unlocks the full feature set. It's designed for small teams, striking a balance between simplicity and collaboration features.

pros

Includes Gmail Integration as a core feature, purpose-built for crm workflows
Includes Auto-Capture as a core feature, purpose-built for crm workflows
Pricing starts at $23/user/mo, which includes the full crm feature set
Established product with 13+ years on the market and a mature ecosystem

cons

Starts at $23/user/mo — on the expensive side, especially for small teams or solo users
Fewer built-in features means you may need additional tools to cover gaps
Data entry overhead can slow down reps who just want to sell
Limited team/admin features if your organization eventually scales up

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