Attio vs Copper
Attio is modern, flexible CRM that adapts to your workflow with powerful data modeling, while Copper is CRM built for Google Workspace with automatic contact and activity capture from Gmail. The biggest difference up front: Attio is free, while Copper starts at $23/user/mo. Attio is built for startups and modern teams that want a flexible, data-rich crm, whereas Copper targets google workspace users wanting a crm that lives in gmail.
| Feature | Attio | Copper |
|---|---|---|
| Free tier available | ✓ | — |
| Open source | — | — |
| Auto-Capture | — | ✓ |
| Automations | ✓ | — |
| Custom Objects | ✓ | — |
| Data Enrichment | ✓ | — |
| Email Sync | ✓ | — |
| Gmail Integration | — | ✓ |
| Pipeline | — | ✓ |
| Relationships | ✓ | — |
| Reporting | — | ✓ |
Pricing: Attio is completely free, which makes it the obvious pick if budget is the top concern. Copper starts at $23/user/mo. That cost buys you a more polished or feature-rich experience, so it comes down to whether the extras justify the spend.
Feature gaps: Attio offers Automations, Custom Objects and Data Enrichment that Copper lacks. Copper brings Auto-Capture, Gmail Integration and Pipeline that Attio does not have.
Team fit: Both tools target small teams teams, so the decision hinges on features and workflow fit rather than scale.
Where each tool shines: Attio's biggest strengths are: beautiful, modern interface. flexible data modeling — customize everything. Copper's biggest strengths are: includes gmail integration as a core feature, purpose-built for crm workflows. includes auto-capture as a core feature, purpose-built for crm workflows.
Watch out for: With Attio, users commonly note that newer product — still building features. With Copper, the main complaint is that starts at $23/user/mo — on the expensive side, especially for small teams or solo users.
choose Attio if
- Your profile matches its sweet spot: startups and modern teams that want a flexible, data-rich crm
- Budget is a hard constraint — Attio is free, Copper is not
- You specifically need Automations and Custom Objects
- You care about flexible data modeling — customize everything
choose Copper if
- You need a tool built for google workspace users wanting a crm that lives in gmail
- You specifically need Auto-Capture and Gmail Integration
- You care about includes auto-capture as a core feature, purpose-built for crm workflows
frequently asked
What is the difference between Attio and Copper?
Attio is modern, flexible CRM that adapts to your workflow with powerful data modeling, while Copper is CRM built for Google Workspace with automatic contact and activity capture from Gmail. The biggest difference up front: Attio is free, while Copper starts at $23/user/mo. Attio is built for startups and modern teams that want a flexible, data-rich crm, whereas Copper targets google workspace users wanting a crm that lives in gmail.
Should I use Attio or Copper?
Attio is the free option; Copper charges $23/user/mo but may offer more polish. Here is how they compare.
When should I choose Attio over Copper?
Choose Attio if Your profile matches its sweet spot: startups and modern teams that want a flexible, data-rich crm; Budget is a hard constraint — Attio is free, Copper is not; You specifically need Automations and Custom Objects; You care about flexible data modeling — customize everything.
When should I choose Copper over Attio?
Choose Copper if You need a tool built for google workspace users wanting a crm that lives in gmail; You specifically need Auto-Capture and Gmail Integration; You care about includes auto-capture as a core feature, purpose-built for crm workflows.
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