Attio vs Folk
Attio is modern, flexible CRM that adapts to your workflow with powerful data modeling, while Folk is Lightweight CRM for relationship management with a spreadsheet-like interface. The biggest difference up front: Attio is free, while Folk starts at $20/user/mo. Attio is built for startups and modern teams that want a flexible, data-rich crm, whereas Folk targets small teams and agencies managing relationships, not just sales pipelines.
| Feature | Attio | Folk |
|---|---|---|
| Free tier available | ✓ | ✓ |
| Open source | — | — |
| Automations | ✓ | — |
| Chrome Extension | — | ✓ |
| Contact Capture | — | ✓ |
| Custom Objects | ✓ | — |
| Data Enrichment | ✓ | — |
| Email Sync | ✓ | — |
| Mail Merge | — | ✓ |
| Pipelines | — | ✓ |
| Relationships | ✓ | — |
| Tags | — | ✓ |
Pricing: Attio is completely free, which makes it the obvious pick if budget is the top concern. Folk starts at $20/user/mo, but Free for up to 200 contacts. That cost buys you a more polished or feature-rich experience, so it comes down to whether the extras justify the spend.
Feature gaps: Attio offers Automations, Custom Objects and Data Enrichment that Folk lacks. Folk brings Chrome Extension, Contact Capture and Mail Merge that Attio does not have.
Team fit: Both tools target small teams teams, so the decision hinges on features and workflow fit rather than scale.
Where each tool shines: Attio's biggest strengths are: beautiful, modern interface. flexible data modeling — customize everything. Folk's biggest strengths are: spreadsheet-like simplicity. works for any type of relationship, not just sales.
Watch out for: With Attio, users commonly note that newer product — still building features. With Folk, the main complaint is that limited pipeline and deal management.
choose Attio if
- Your profile matches its sweet spot: startups and modern teams that want a flexible, data-rich crm
- Budget is a hard constraint — Attio is free, Folk is not
- You specifically need Automations and Custom Objects
- You care about flexible data modeling — customize everything
choose Folk if
- You need a tool built for small teams and agencies managing relationships, not just sales pipelines
- You specifically need Chrome Extension and Contact Capture
- You care about works for any type of relationship, not just sales
- The free tier works for you: free for up to 200 contacts
frequently asked
What is the difference between Attio and Folk?
Attio is modern, flexible CRM that adapts to your workflow with powerful data modeling, while Folk is Lightweight CRM for relationship management with a spreadsheet-like interface. The biggest difference up front: Attio is free, while Folk starts at $20/user/mo. Attio is built for startups and modern teams that want a flexible, data-rich crm, whereas Folk targets small teams and agencies managing relationships, not just sales pipelines.
Should I use Attio or Folk?
Attio is the free option; Folk charges $20/user/mo but may offer more polish. Here is how they compare.
When should I choose Attio over Folk?
Choose Attio if Your profile matches its sweet spot: startups and modern teams that want a flexible, data-rich crm; Budget is a hard constraint — Attio is free, Folk is not; You specifically need Automations and Custom Objects; You care about flexible data modeling — customize everything.
When should I choose Folk over Attio?
Choose Folk if You need a tool built for small teams and agencies managing relationships, not just sales pipelines; You specifically need Chrome Extension and Contact Capture; You care about works for any type of relationship, not just sales; The free tier works for you: free for up to 200 contacts.
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