Salesforce vs Close
Salesforce is Enterprise CRM platform with extensive customization, automation, and app ecosystem, while Close is CRM built for inside sales with built-in calling, email sequences, and pipeline management. Salesforce comes in cheaper, but price alone does not tell the full story. Salesforce is built for enterprises that need a highly customizable crm with complex workflows, whereas Close targets inside sales teams wanting built-in calling and email.
| Feature | Salesforce | Close |
|---|---|---|
| Free tier available | — | — |
| Open source | — | — |
| AI Einstein | ✓ | — |
| AppExchange | ✓ | — |
| Automations | ✓ | — |
| Built-in Calling | — | ✓ |
| Custom Objects | ✓ | — |
| Email Sequences | — | ✓ |
| Pipeline | — | ✓ |
| Power Dialer | — | ✓ |
| Reporting | ✓ | — |
Pricing: Salesforce starts at $25/user/mo. Close starts at $49/user/mo. Salesforce is the more affordable option.
Feature gaps: Salesforce offers AI Einstein, AppExchange and Automations that Close lacks. Close brings Built-in Calling, Email Sequences and Pipeline that Salesforce does not have.
Team fit: Salesforce is geared toward enterprise teams, while Close is aimed at small teams teams. Pick the one that matches where your team is today and where it is headed — migrating tools later is always painful.
Where each tool shines: Salesforce's biggest strengths are: most customizable crm on the market. massive app marketplace (appexchange). Close's biggest strengths are: includes built-in calling as a core feature, purpose-built for crm workflows. includes email sequences as a core feature, purpose-built for crm workflows.
Watch out for: With Salesforce, users commonly note that expensive — costs spiral with add-ons. With Close, the main complaint is that starts at $49/user/mo — on the expensive side, especially for small teams or solo users.
choose Salesforce if
- You need a tool built for enterprises that need a highly customizable crm with complex workflows
- You want to save on per-user costs — Salesforce is $24.00/user/mo cheaper
- You specifically need AI Einstein and AppExchange
- You care about massive app marketplace (appexchange)
- Your team size fits the enterprise profile Salesforce is designed for
choose Close if
- You need a tool built for inside sales teams wanting built-in calling and email
- You specifically need Built-in Calling and Email Sequences
- You care about includes email sequences as a core feature, purpose-built for crm workflows
- Your team size fits the small teams profile Close is designed for
frequently asked
What is the difference between Salesforce and Close?
Salesforce is Enterprise CRM platform with extensive customization, automation, and app ecosystem, while Close is CRM built for inside sales with built-in calling, email sequences, and pipeline management. Salesforce comes in cheaper, but price alone does not tell the full story. Salesforce is built for enterprises that need a highly customizable crm with complex workflows, whereas Close targets inside sales teams wanting built-in calling and email.
Should I use Salesforce or Close?
Salesforce is built for enterprises that need a highly customizable crm with complex workflows. Close is built for inside sales teams wanting built-in calling and email. Pick the one that fits.
When should I choose Salesforce over Close?
Choose Salesforce if You need a tool built for enterprises that need a highly customizable crm with complex workflows; You want to save on per-user costs — Salesforce is $24.00/user/mo cheaper; You specifically need AI Einstein and AppExchange; You care about massive app marketplace (appexchange); Your team size fits the enterprise profile Salesforce is designed for.
When should I choose Close over Salesforce?
Choose Close if You need a tool built for inside sales teams wanting built-in calling and email; You specifically need Built-in Calling and Email Sequences; You care about includes email sequences as a core feature, purpose-built for crm workflows; Your team size fits the small teams profile Close is designed for.
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