Google Analytics alternatives

GA4 migration frustrated many users. Privacy concerns, GDPR compliance, and the complexity of the new interface drive teams to simpler alternatives. About Google Analytics →

Plausible Privacy-friendly, lightweight web analytics. No cookies, GDPR-compliant out of the box. $9/mo Fathom Simple, privacy-focused website analytics. GDPR, CCPA, and PECR compliant. $14/mo Umami Open-source, privacy-focused web analytics you can self-host. Free PostHog Open-source product analytics suite with session replay, feature flags, A/B testing, and surveys. Free Matomo Open-source web analytics platform that gives you full control over your data. Free