Amplitude vs Simple Analytics
Amplitude is digital analytics platform for understanding user behavior across the full product journey, while Simple Analytics is privacy-first analytics that doesn't track users or use cookies. The biggest difference up front: Amplitude is free, while Simple Analytics starts at $9/mo. Amplitude is built for growth teams needing advanced product analytics, whereas Simple Analytics targets privacy-conscious teams wanting ethical analytics.
| Feature | Amplitude | Simple Analytics |
|---|---|---|
| Free tier available | ✓ | — |
| Open source | — | — |
| Behavioral Analytics | ✓ | — |
| CDP | ✓ | — |
| Cohorts | ✓ | — |
| Events | — | ✓ |
| Experiments | ✓ | — |
| GDPR Compliant | — | ✓ |
| Goals | — | ✓ |
| No Cookies | — | ✓ |
Pricing: Amplitude is completely free (Free up to 10M events/mo), which makes it the obvious pick if budget is the top concern. Simple Analytics starts at $9/mo. That cost buys you a more polished or feature-rich experience, so it comes down to whether the extras justify the spend.
Feature gaps: Amplitude offers Behavioral Analytics, CDP and Cohorts that Simple Analytics lacks. Simple Analytics brings Events, GDPR Compliant and Goals that Amplitude does not have.
Team fit: Amplitude is geared toward mid-size teams teams, while Simple Analytics is aimed at small teams teams. Pick the one that matches where your team is today and where it is headed — migrating tools later is always painful.
Where each tool shines: Amplitude's biggest strengths are: includes behavioral analytics as a core feature, purpose-built for analytics workflows. includes cohorts as a core feature, purpose-built for analytics workflows. Simple Analytics's biggest strengths are: includes no cookies as a core feature, purpose-built for analytics workflows. includes gdpr compliant as a core feature, purpose-built for analytics workflows.
Watch out for: With Amplitude, users commonly note that free plan exists but key features are locked behind the paid upgrade. With Simple Analytics, the main complaint is that no free plan — you need to pay $9/mo from day one to use it.
choose Amplitude if
- You need a tool built for growth teams needing advanced product analytics
- Budget is a hard constraint — Amplitude is free, Simple Analytics is not
- You specifically need Behavioral Analytics and CDP
- You care about includes cohorts as a core feature, purpose-built for analytics workflows
- Your team size fits the mid-size teams profile Amplitude is designed for
choose Simple Analytics if
- You need a tool built for privacy-conscious teams wanting ethical analytics
- You specifically need Events and GDPR Compliant
- You care about includes gdpr compliant as a core feature, purpose-built for analytics workflows
- Your team size fits the small teams profile Simple Analytics is designed for
frequently asked
What is the difference between Amplitude and Simple Analytics?
Amplitude is digital analytics platform for understanding user behavior across the full product journey, while Simple Analytics is privacy-first analytics that doesn't track users or use cookies. The biggest difference up front: Amplitude is free, while Simple Analytics starts at $9/mo. Amplitude is built for growth teams needing advanced product analytics, whereas Simple Analytics targets privacy-conscious teams wanting ethical analytics.
Should I use Amplitude or Simple Analytics?
Amplitude is the free option; Simple Analytics charges $9/mo but may offer more polish. Here is how they compare.
When should I choose Amplitude over Simple Analytics?
Choose Amplitude if You need a tool built for growth teams needing advanced product analytics; Budget is a hard constraint — Amplitude is free, Simple Analytics is not; You specifically need Behavioral Analytics and CDP; You care about includes cohorts as a core feature, purpose-built for analytics workflows; Your team size fits the mid-size teams profile Amplitude is designed for.
When should I choose Simple Analytics over Amplitude?
Choose Simple Analytics if You need a tool built for privacy-conscious teams wanting ethical analytics; You specifically need Events and GDPR Compliant; You care about includes gdpr compliant as a core feature, purpose-built for analytics workflows; Your team size fits the small teams profile Simple Analytics is designed for.
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