HubSpot CRM vs Folk
HubSpot CRM is Free CRM with marketing, sales, and service tools built in, while Folk is Lightweight CRM for relationship management with a spreadsheet-like interface. The biggest difference up front: HubSpot CRM is free, while Folk starts at $20/user/mo. HubSpot CRM is built for small to mid-size businesses that want crm + marketing in one platform, whereas Folk targets small teams and agencies managing relationships, not just sales pipelines.
| Feature | HubSpot CRM | Folk |
|---|---|---|
| Free tier available | ✓ | ✓ |
| Open source | — | — |
| Automations | ✓ | — |
| Chrome Extension | — | ✓ |
| Contact Capture | — | ✓ |
| Contact Management | ✓ | — |
| Deal Pipelines | ✓ | — |
| Email Tracking | ✓ | — |
| Mail Merge | — | ✓ |
| Marketing Hub | ✓ | — |
| Pipelines | — | ✓ |
| Tags | — | ✓ |
Pricing: HubSpot CRM is completely free, which makes it the obvious pick if budget is the top concern. Folk starts at $20/user/mo, but Free for up to 200 contacts. That cost buys you a more polished or feature-rich experience, so it comes down to whether the extras justify the spend.
Feature gaps: HubSpot CRM offers Automations, Contact Management and Deal Pipelines that Folk lacks. Folk brings Chrome Extension, Contact Capture and Mail Merge that HubSpot CRM does not have.
Team fit: HubSpot CRM is geared toward mid-size teams teams, while Folk is aimed at small teams teams. Pick the one that matches where your team is today and where it is headed — migrating tools later is always painful.
Where each tool shines: HubSpot CRM's biggest strengths are: generous free tier with real functionality. all-in-one: crm, marketing, sales, service. Folk's biggest strengths are: spreadsheet-like simplicity. works for any type of relationship, not just sales.
Watch out for: With HubSpot CRM, users commonly note that paid tiers are very expensive. With Folk, the main complaint is that limited pipeline and deal management.
choose HubSpot CRM if
- You need a tool built for small to mid-size businesses that want crm + marketing in one platform
- Budget is a hard constraint — HubSpot CRM is free, Folk is not
- You specifically need Automations and Contact Management
- You care about all-in-one: crm, marketing, sales, service
- Your team size fits the mid-size teams profile HubSpot CRM is designed for
choose Folk if
- You need a tool built for small teams and agencies managing relationships, not just sales pipelines
- You specifically need Chrome Extension and Contact Capture
- You care about works for any type of relationship, not just sales
- Your team size fits the small teams profile Folk is designed for
- The free tier works for you: free for up to 200 contacts
frequently asked
What is the difference between HubSpot CRM and Folk?
HubSpot CRM is Free CRM with marketing, sales, and service tools built in, while Folk is Lightweight CRM for relationship management with a spreadsheet-like interface. The biggest difference up front: HubSpot CRM is free, while Folk starts at $20/user/mo. HubSpot CRM is built for small to mid-size businesses that want crm + marketing in one platform, whereas Folk targets small teams and agencies managing relationships, not just sales pipelines.
Should I use HubSpot CRM or Folk?
HubSpot CRM is the free option; Folk charges $20/user/mo but may offer more polish. Here is how they compare.
When should I choose HubSpot CRM over Folk?
Choose HubSpot CRM if You need a tool built for small to mid-size businesses that want crm + marketing in one platform; Budget is a hard constraint — HubSpot CRM is free, Folk is not; You specifically need Automations and Contact Management; You care about all-in-one: crm, marketing, sales, service; Your team size fits the mid-size teams profile HubSpot CRM is designed for.
When should I choose Folk over HubSpot CRM?
Choose Folk if You need a tool built for small teams and agencies managing relationships, not just sales pipelines; You specifically need Chrome Extension and Contact Capture; You care about works for any type of relationship, not just sales; Your team size fits the small teams profile Folk is designed for; The free tier works for you: free for up to 200 contacts.
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